03 — E-commerce Solutions
An online store you can actually run
Inventory that stays accurate, shipping rates quoted from real carriers, discounts that work, and an order screen a human can operate on a busy day.
Most small online stores fail on operations rather than design. Stock says three when there is one, shipping is a flat guess that either loses money or loses the sale, and fulfilling an order takes six clicks across three screens.
A store worth having gets the boring parts right. Inventory decrements when an order is paid, not when someone remembers. Shipping is quoted from the real carrier for the real parcel to the real address. And the order screen is designed for someone processing fifteen orders between appointments.
It runs on your own payment account, so the money from a sale reaches you directly rather than passing through anyone else on the way.
What you get
Inventory that stays honest
Stock decrements on payment, with variants where you need them — size, colour, length. Overselling is an operations failure, not a customer’s problem.
Live carrier shipping rates
Real rates for the real parcel and destination at checkout, so you stop subsidising heavy orders or scaring off light ones with a flat fee.
Discounts and promotions
Codes, limits and expiry that behave correctly at the edges, including on the last item in stock.
Order management for humans
One screen to see what is paid, what is packed and what is shipped, with labels and packing slips where the volume justifies it.
Your payment account
Customers pay you directly. The store connects to your own processor rather than routing money through a middleman.
How it works
Your catalogue and how it ships
Products, variants, weights and where you post to. Shipping is usually where the surprises are.
Scope, price, date
Written, fixed, agreed before the build starts.
Build and a real test order
You place a genuine order end to end — pay, fulfil, ship — before a customer ever does.
Launch and hand over
Live, in your name, with a walkthrough of the day-to-day.
Running in production
The shop at muriellehairbraids.com runs this: a hair product store with live shipping rates, stock control and a back office, alongside the booking system on the same platform. muriellehairbraids.com ↗
Common questions
Why build a custom store instead of using a hosted platform?
Sometimes you should use the hosted platform, and we will say so. Custom wins when the store has to share a customer, a calendar or a back office with something else — a booking system, a membership, a service business — because that is exactly what hosted platforms make hard. If you only need a catalogue and a checkout, a subscription platform is cheaper and we would rather tell you.
Do I pay a percentage of sales?
Not to us. The build is a one-time fee. Your payment processor takes its own card fee, which goes to them, and the rest reaches your account directly.
Can it handle product variants?
Yes — size, colour, length and combinations of them, each with its own stock and price where needed. This is normally where cheaper builds start to fall over.
Can the store and a booking system share one customer record?
Yes, and it is one of the better reasons to build rather than buy. A client who books an appointment and buys a product should be one person in your records, not two.