Journal
What the numbers mean for a small business
Writing on foot traffic, search, booking and deposits — sourced from the data, with the working shown. 4 pieces so far.
A critical patch shipped last Tuesday. Did it reach your site?WordPress found, fixed and backported a 9.2-severity flaw to 25 releases in one day. The harder question is how a small-business owner would ever know it reached them.Read →An AI will recommend a business that does not exist, and sound certainTwo researchers checked every name three AI models recommended against the official register. 4% of the doctors were real — and the invented ones were not random.Read →Google is answering your customers without sending them to you68% of US searches now end without a click, and an AI summary halves the rest. What that means if you sell appointments — and why Google says there is no “AI SEO” to buy.Read →Your customers are visiting less and spending moreTransactions down 1.8%, average ticket up 3.0%, and services hit hardest of all. What the August 2026 Fiserv data means if you sell appointments.Read →